The Digital Show is heading to town


Set to hit Melbourne from May 25 – 27, The Digital Show is the new event for digital imaging professionals that combines a major trade exhibition, conference and education program, and claims to be the largest show of its kind in the Southern Hemisphere.

The conference program, presented by the PMA (Photo Marketing Association) incorporates the annual PPFA (Professional Picture Framers Association) conference, and this year Profile magazine has continued the tradition of working with the PPFA to develop a special day of seminars for picture framers.

Ormond Williams, National Chair, PPFA Australia/New Zealand Chapter, described the program as covering “some of the hottest topics of the moment: ‘Social Media’, ‘Digital Printing and Framing’ and ‘Pricing’ are subjects that are current and important for framers today. John Payne will lead a tour of Picture Frames at the National Gallery of Victoria and I’m sure this will be a highlight of the day and an exciting opportunity for framers! Framers who are able to attend the conference will no doubt come away with great information to improve their businesses in many ways. Remember – attending classes at a conference can be a profitable investment in your framing business and yourself!”

Register for the conference program at
For further assistance contact PMA Australia on
02 9454 2444 or email

The Digital Show Hours
Friday 25 May 10.00am – 5.00pm (Trade Only)
Saturday 26 May 10.00am – 5.00pm (All Welcome)
Sunday 27 May 10.00am – 5.00pm (All Welcome)

SATURDAY 26 May 2012
Picture Framing Seminar Program, presented by Profile Magazine and the Professional Picture Framers Association (PPFA)

9.00 am – 11.00 am
Supercharging your Social Media
This session will explore the use of social media in business today. The focus will be on Business Pages for Facebook and Google Plus. Discover how you can increase your social reach and you Google search ranking through easy to implement social media strategies. Social Media is not a fad it’s a revolution. Is your business taking advantage of the revolution?
Speaker: Chris Maher, IT Bandwagon

11.00 a.m. – 12.30 pm
Defining the Edge: Picture Frames at the National Gallery of Victoria
This presentation will look at the work on the collection of frames at the NGV over the past 25 years. What ideas sit behind the program and what does it tell us about the collection as a resource for people interested in frames?
Speaker: John Payne, National Gallery of Victoria

12.30 pm – 2.00 pm

2.00 p.m. – 4.00 pm
Printing & Framing Digital Images
Defining a digital print: Ink jet printers: Monitor calibration devices: Optimizing the image – exposure, resolution and sharpening: Properties of paper and inks: Using paper profiles: Selecting the appropriate mounting techniques and framing materials.
Speaker: June Andersen,The Framing School

4.00 pm – 5.00 pm
Pricing for Custom Picture Framers
An examination of the principles and metrics underpinning the determination of setting a retail price for the production of custom picture framing. This session will explore alternative pricing models and technologies.
Speaker: Chris Maher, IT Bandwagon

The full conference program can be downloaded here.


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